Frequently Asked Questions

Digital Marketing & PPC Ads FAQ

What are the benefits of digital marketing?

The underlying goal of digital marketing is to bring more qualified users to your website. Think of your website as a physical store, once the website is launched online, it is now time for you to start thinking about how you are bringing people to come into your store. That’s where digital marketing comes into play. Through a mix of digital marketing tactics, you are able to guide users through your online journey and bring in more sales for your business.

What is pay per click marketing (PPC)

PPC stands for pay-per-click. Mostly, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC. However, numerous channels, including Facebook, now offer PPC ad models.

What are keywords?

Keywords are the words and phrases searchers use usually with search engines such as Google to find related information, knowledge, product or service. Keywords define what a piece of content is about, they help search engines understand the purpose of the page and decide when and where to appear in the search engine result.

How long will it take to see results?

All projects are different and timescales may be out of our control. Our stock answer is that within the first 60 days from the start of the projects, most, if not all, clients will have seen a noticeable improvement.

Can you please send me pricing packages?

We approach every business individually. We cannot provide pricing information without receiving details from you about your company and your goals. Goals first, proposal second. Tell us your goals.

I don't know how much to budget for this. Can you tell me what we need and how much it will cost?

We typically ask all of our potential clients: “how much money do you have set aside for this project?” The purpose of this question is to give us an understanding of whether or not we can really help you. If you cannot tell us “how much money do you have set aside” we will provide an estimated range for you to review before moving into a proposal stage.

How will you report?

At Smart Comm, we like to keep our clients up-to-date. We send monthly reports outlining performance and campaign results.

Will you manage our social media?

Yes, we can manage your Facebook, Twitter, Instagram, etc, accounts for you! We discover content to post, write and schedule posts, retweet, and provide reporting. We’ll also engage with your audience by responding to positive sentiment comments, liking tweets, etc.

However, we need someone on your team to monitor social media as we do not provide 24/7 support or customer service. You’ll be responsible for responding to customer questions, requests, and feedback, as you have more knowledge and a deeper connection to your organization than us.

Web Design FAQ

How much does a website cost?

There’s not one single answer to this question. A website design is quoted based on the needs of each individual project. Every website is unique and requires different components and functionalities; we design and develop custom websites specifically for your business or organization. We initiate our process with a free 1-hour consultation where we’ll ask a lot of questions, assess your needs, and give you a quote based on that assessment.

Q. How can I make my payment and what is the payment structure?

A. We accept payments via cash, cheque, etransfer, bank wire, and all major credit cards. We begin work once the deposit is paid. The deposit is half of the final payment for all services. The final payment is made once the services promises are completed and revisions are done.


Q. How long does it take to create a website?

A. The timeframe it takes to create a fully functional website is based on several factors. Custom design and development work can take anywhere from 1 – 6 weeks, depending on the complexity of the design and the number of revisions you require. Other factors include the number of pages, and the functionality required. Of course, these are general guidelines, and we will make every effort to meet the timeframe you have in mind.

Q. If I am not from the region, can we still work together?

A. Yes, we can easily work together and communicate via email, phone, texting, Whatsapp, and any social media platforms. We can also set up video calls via Facetime or Skype or any other channels available. Our clients stretch across North America.


What is responsive web design?

A responsive website means that it “responds” and automatically adapts to the size of the device it’s being viewed on. Specifically, that means a responsive site is easy to read and navigate whether you’re viewing it on a desktop, tablet or mobile phone.

What is WordPress?

WordPress is a Content Management System (CMS). Think of WordPress as the “operating system” of your website, just like a desktop PC uses Windows or an iPhone uses iOS. WordPress is the platform we use exclusively to build websites. It’s used on over 62 million sites worldwide.

What is a Content Management System (CMS)?

A CMS allows you to add, remove or update content on your website without high level technical training. WordPress is an example of a CMS.

What is website hosting?

In order for your website to be live on the internet, it needs to be hosted on a web server. It’s kind of like if you want to build a house (i.e. website), you need a piece of land (i.e. web hosting) to build your house on.

Who writes the website content?

Usually, that is you. You are the expert on your business, so it’s best if it comes from you. If you need help however, we have a copywriter on our team who can help clean up or write original content for you at an additional cost.

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 PPC Ads, Google Ads, Facebook Ads

Toronto Digital Marketing Agency