The first step was to meet the client face to face to discuss in depth the marketing plan to launch their brand-new business and attract parents to come in and register their child. Once we finalized our strategy, we went ahead as planned.
The next step was for the Smart Comm team to conduct keyword research and competitive analysis to understand where the business stands online across other tutoring companies in Brampton. We then took on optimising the content with keywords and incorporating Mathnasium footage and graphics across the individual pages to make a catching impression.
When we first launched the Google Ad Campaign, we included eye-catching ads with a promotion that invited parents to visit the centre. We then followed up with a detailed audience targeted Facebook and Instagram Ads that carried that same promotion. We immediately start to gain the traction we needed for a successful launch to the business. In the 3 short months, Mathnasium was able to fill their program and encourage kids to succeed in Math throughout their education.