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Case Study

Mathnasium

Here’s our Mathnasium success story!

Brampton East Mathnasium

Mathnasium is your neighborhood math only learning centre that teaches kids math with a customized learning plan to address each student’s needs. With +40 plus years designing, developing, and refining this approach, Mathnasium takes on kids from KG to Grade 12 understand math by teaching the way that makes sense to them.

The Challenge

The Mathnasium directors came to Smart Communication in the beginning of their entrepreneurship journey at Mathnasium with a brand-new location in Brampton, Ontario. The goal was to ramp up the online marketing campaigns to gain attraction from the surrounding communities to begin helping students across the Ctiy of Brampton.

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Increase in CTR

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Increase in Clicks

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Decrease in Spend

The Solution

The first step was to meet the client face to face to discuss in depth the marketing plan to launch their brand-new business and attract parents to come in and register their child. Once we finalized our strategy, we went ahead as planned.

The next step was for the Smart Comm team to conduct keyword research and competitive analysis to understand where the business stands online across other tutoring companies in Brampton. We then took on optimising the content with keywords and incorporating Mathnasium footage and graphics across the individual pages to make a catching impression.

When we first launched the Google Ad Campaign, we included eye-catching ads with a promotion that invited parents to visit the centre. We then followed up with a detailed audience targeted Facebook and Instagram Ads that carried that same promotion. We immediately start to gain the traction we needed for a successful launch to the business. In the 3 short months, Mathnasium was able to fill their program and encourage kids to succeed in Math throughout their education.

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