Case Study

A Divine Design

A Divine Design is a shutter manufacturing arm of A Divine Design Inc, a custom window coverings company who provide customers in southern Ontario with factory direct access to Canada’s best quality shutters. Before working with Smart Comm, the website had notable discoverability on search engines therefore making it easy for potential clients to find them.

Website Redesign

Before coming to Smart Comm, A Divine Design was operating with three different out-dated websites. Without consistent SEO maintenance or design updates, the website began to suffer in search rankings on search engines like Google. 

Upon taking over all Digital Marketing responsibilities, the first step the Smart Comm team took was to redesign all three websites with modern sleek designs meant to capture leads and have them convert. All three websites feature an initial call-to-action button and form for quick conversions. With a smooth and responsive design, the websites are now much more organized and easier to navigate. Check them out for yourself!

SEO Work

Unfortunately, after working with a web design company that also handles SEO, the company was losing important ranking for relevant terms that impacted the website’s overall performance. As time went on, California Shutters continued to lose ranking and search visibility which started to impact the number of leads they were receiving.

This is where Smart Comm had to step in to implement the necessary work to gain search ranking and bring visibility back to the website.

  • SEO Audit
  • Technical Fix
  • On-Page Optimizations

Paid Search

Follow the success of our search optimization strategy with the website, the team has also engaged Smart Comm in Pay Per Click (PPC) services which had previously been operating in the same way for nearly 7 years. The team wanted to ramp up sales while improving their PPC performance.

Our paid marketing process starts off once again with an in-depth audit focused on paid marketing by their previous digital marketer. Shortly after, we’ve learned that there was a substantial amount of improvements that could be made in their PPC account including:

  • Irrelevant ad copy
  • High-cost bidding strategies
  • Relevant keyword targeting
  • Landing page optimization

We identified keyword opportunities through a combination of competitor analysis and Google Keyword Planner. Ad content was revamped to overhaul campaign messaging and adding value that California Shutters provides to the customer. Our team also designed landing pages with updated visuals that show off the different types of window coverings California Shutters offer with Call-to-actions placed throughout the page which allow visitors to dig deeper into details each type of shutters.

Within 3 months, California Shutters saw an increase in form submissions with a lower cost per conversion. Our new pages provided product specific content, technical specifications and a user-friendly layout that improved the conversion rate. The PPC program is now driving online form submissions with continued refinements made based on the data the team is seeing.

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