Before coming to Smart Comm, Adivine Design was operating with three different out-dated websites. Without consistent SEO maintenance or design updates, the website began to suffer in search rankings on search engines like Google.
Upon taking over all Digital Marketing responsibilities, the first step the Smart Comm team took was to redesign all three websites with modern sleek designs meant to capture leads and have them convert. All three websites feature an initial call-to-action button and form for quick conversions. With a smooth and responsive design, the websites are now much more organized and easier to navigate. Check them out for yourself!
We identified keyword opportunities through a combination of competitor analysis and Google Keyword Planner. Ad content was revamped to overhaul campaign messaging and adding value that California Shutters provides to the customer. Our team also designed landing pages with updated visuals that show off the different types of window coverings California Shutters offer with Call-to-actions placed throughout the page which allow visitors to dig deeper into details each type of shutters.
Within 3 months, California Shutters saw an increase in form submissions with a lower cost per conversion. Our new pages provided product specific content, technical specifications and a user-friendly layout that improved the conversion rate. The PPC program is now driving online form submissions with continued refinements made based on the data the team is seeing.